Starter
Launch your customer academy with AI-assisted authoring, certifications and live training. Everything you need to get your first program live.
Key features
- Up to 500 learners
- 3 Panoramas
- Unlimited courses and admins
Introducing the Customer Knowledge AI Platform and Lens, now in beta.
Build real expertise with Academy, and give customers accurate answers wherever they ask with Lens. Start with one product, or bring both together on the Customer Knowledge AI Platform.
Every academy is different: how many customers and partners you train, how many audiences you serve, and whether you sell your courses. Choose the plan that fits where your program is today, and we’ll size it with you.
Launch your customer academy with AI-assisted authoring, certifications and live training. Everything you need to get your first program live.
Reach new audiences and open a new revenue line. Sell your courses, put your own brand on every page and serve more audience segments.
Run education across every product, partner and region. Every capability included, with advanced reporting and full developer access.
Draft courses, images, and quizzes in minutes.
Guided journeys with credentials learners keep.
Instructor-led sessions tracked like any course.
Completions, engagement, and content-level detail from day one.
Need more than a plan includes? Talk to us.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Foundations | |||
| Active learners included Unique learners who access your academy during your contract term | Up to 500 | Up to 2,000 | Up to 5,000 |
| Courses Create and publish as many courses as you need, on every plan | Unlimited | Unlimited | Unlimited |
| Seats Admins and authors who build and run your academy | Unlimited | Unlimited | Unlimited |
| CONTENT AUTHORING | |||
| AI course creation (text and image generation) Draft courses, text, images and quizzes from a prompt or your own files | Included | Included | Included |
| Reusable templates, assets and snippets Write it once, reuse it everywhere. Update it and every course follows | Included | Included | Included |
| No-code site builder Build and edit your academy pages without a developer | Included | Included | Included |
| Full design control Custom CSS and full white-label, so every page carries your brand | —Not included | Included | Included |
| Claude Plugin Build and rewrite courses from inside Claude. Claude subscription required. | Included | Included | Included |
| LEARNER ENGAGEMENT | |||
| Conversational AI learning Learners ask your courses questions and get accurate answers from your content | Pay per query | Pay per query | Pay per query |
| Live training (ILT and VILT) Run in-person and virtual sessions, tracked like any course | Included | Included | Included |
| Assessments and certifications Test knowledge and award credentials learners can share | Included | Included | Included |
| Course due dates Set deadlines and send reminders so required training gets done | —Not included | Included | Included |
| Adaptive learning paths Check what learners know and skip what they’ve already mastered | —Not included | Add on | Included |
| Multi-language Offer your academy and courses in your learners’ languages | —Not included | Included | Included |
| Communities Spaces where learners ask questions and help each other | —Not included | Included | Included |
| Gamification Points, badges and leaderboards that keep learners coming back | —Not included | Add on | Included |
| CONTENT SCALING | |||
| Branded audience sites (Panoramas) A separate branded academy for each customer, partner or region | 3 | 10 | 25 |
| Automatic content assignment Courses reach the right learners automatically, based on your rules | —Not included | Add on | Included |
| Separate access by sublicense Learners see only what’s assigned to their account or team | —Not included | Add on | Included |
| Audience-specific content Show each audience only the content meant for them | —Not included | Add on | Included |
| LEARNING MONETIZATION | |||
| Course storefront with Stripe checkout Sell courses and bundles online with built-in Stripe payments | —Not included | Included | Included |
| Subscriptions and group subscriptions Sell recurring access to individuals or whole teams | —Not included | Included | Included |
| Bulk team purchasing Companies buy training for their whole team in one order | —Not included | Included | Included |
| PERFORMANCE MEASUREMENT | |||
| Content-level reports See completions, scores and engagement for every course | Included | Included | Included |
| Scheduled reports Reports delivered to your inbox automatically, on your schedule | Included | Included | Included |
| Custom reports Build your own reports with the fields and filters you need | —Not included | Add on | Included |
| BI connector Bring learning data into the BI tools your business already uses | —Not included | Add on | Included |
| TOOLKIT | |||
| Sandbox environment A test copy of your academy to try changes before they go live | Included | Included | Included |
| Webinar integrations Connect your webinar tool to run and track live sessions | 1 | 3 | All |
| API, webhooks and SFTP Move academy data to and from your CRM, product and data systems | —Not included | Add on | Included |
| Headless front end (Helium) Build a fully custom learner experience on top of Academy | Add on | Add on | Add on |
| Single sign-on (SSO) Learners sign in with the login they already use | Included | Included | Included |
| Separate SSO per audience Each Panorama can use its own sign-in provider | —Not included | Included | Included |
| Answer Engine Optimization (AEO) Help AI tools find, read and cite your public academy content | Add on | Add on | Add on |
Connect the places your knowledge already lives. Lens keeps it current and gives your customers and their AI agents the same accurate answers across your product, help center, and the AI tools they already use. Start free, and upgrade when you need more sources, more interactions, or more frequent syncs.
See Lens working on your own public content. Connect your website and PDFs and add a widget, with no time limit.
Put accurate answers in front of a growing customer base. Connect your core sources and keep them current every week.
Keep every answer current when your content changes daily. More sources, more interactions and room for your team.
For complex products, many systems and high customer volume. Limits, support and terms sized to your business.
Every plan has the same foundation, so the answers your customers receive are accurate, traceable, and up to date.
Every source you connect feeds one layer, so customers never get one answer from your docs and another from your academy.
Widget, API, MCP, and AEO on every plan, so you can test every way customers reach your knowledge, including their AI of choice.
Every answer links to the documents behind it. When something’s wrong, fix it once, at the source.
Connect a source and go live without pipelines, engineering tickets, or files to maintain.
Need more than a plan includes? Talk to us.
| Feature | Free | Pro | Pro+ | Enterprise |
|---|---|---|---|---|
| Seats People on your team who can sign in and manage Lens | 1 | 2 | 4 | Custom |
| Interactions One request to Lens and its response, from any channel or anyone | 100/month | 200/month | 400/month | Custom |
| Knowledge sources Sources where Lens reads from. Each plan includes a monthly data processing allowance. See the FAQ for details. | 2 | 4 | 8 | Custom |
| Knowledge sources types Where Lens reads from, like your site, help center or a set of PDFs | Public sites + PDFs | All | All | All |
| Knowledge sources auto-sync How often Lens rereads your sources and picks up what changed | – | Weekly | Daily | Custom |
| Workspaces A separate setup with its own sources, channels and team | 1 | 1 | 2 | Custom |
| Widgets Deliver answers on your site | 1 | Unlimited | Unlimited | Unlimited |
| MCP Brings Lens answers into the AI tools your customers already use | 1 | Unlimited | Unlimited | Unlimited |
| API Send Lens answers into your own apps, portals and workflows | 1 | Unlimited | Unlimited | Unlimited |
| AEO updates How often Lens refreshes the files AI tools read about your content | Manual | Weekly | Daily | Daily |
| Agents AI teammates that work on your knowledge for you | Coming soon | Coming soon | Coming soon | Coming soon |
Yes. The Free plan has no time limit. Connect your public website and PDFs, add the widget, and see Lens working on your own content. Upgrade when you need more sources, more interactions, or automatic syncing. The table above shows what each plan includes.
Pick based on two things: how much knowledge you have and how often your apps and AI agents call on it.
Free: You want to see Lens working on your public content.
Pro: You have a smaller customer base and want to connect a few sources and keep them automatically up to date.
Pro+: You have a larger customer base, more sources, and content that changes often.
Enterprise: You have many systems, frequent changes, and high customer volume. Limits are sized to your business.
Paid plans are billed monthly, on the 1st of each month. If you sign up mid-month, your first charge covers only the remaining days in that month, and you still get your plan’s full monthly allowance right away. Your allowance resets on the 1st.
Enterprise pricing depends on how many sources you connect, how often they sync, how much content you have, how many interactions you need, and your team size. Talk to sales for a quote.
Yes. You can upgrade directly in-product. To downgrade, contact us. If you move back to the Free plan, your workspace starts fresh, and Lens deletes the content it processed from your sources. Your original sources are never touched.
Yes, contact us to cancel. Plans are billed monthly, so we don’t refund partial months.
Every plan includes our help center and FAQs, and you can open a support ticket whenever you need help. Enterprise adds premium support, with details agreed in your contract.
Lens is in Early Access, and we’ll keep learning from customers. If prices change, we’ll let current customers know before they’re affected.
You can set up as many as you need. Every request through them counts toward your monthly interactions allowance.
Enterprise limits are set in your contract based on how many sources you connect, how much content you have, how many interactions you need, and your team size.
It’s the amount of text Lens reads from your sources to build and keep your knowledge layer current. The first time you connect a source, Lens reads it all. After that, each sync checks what changed and processes only the changes. Each plan includes a monthly allowance, shown in the table above, and it resets on the 1st of every month.
– Free: up to 0.5 GB a month
– Pro: up to 1 GB a month
– Pro+: up to 2 GB a month
– Enterprise: set in your contract
For most teams, yes, by a wide margin. Your phone fills its gigabytes with photos and video. Lens counts only the text in your content and its metadata, such as titles, and text is small.
Here’s what a typical month may look like on each plan:
– Free: Your public website (about 200 pages) and 50 product PDFs, synced by hand after each release. The first full read uses about 5% of your allowance. After that, a typical month uses about 1%.
– Pro: A 1,500-article help center and an 800-page docs site, synced weekly. The first full read uses about 23% of your allowance. After that, about 5% a month.
– Pro+: Your help center, docs site, a 300-course academy, and 1,000 Google Drive files, synced daily. The first full read uses about 32% of your allowance. After that, about 10% a month.
– Enterprise: Several product lines, regional help centers, your academy, and an S3 archive, synced daily. Your allowance is sized in your contract to leave the same headroom.
The first month always uses the most, because Lens reads everything at once. After that, it only processes what changed.
No. A PDF full of screenshots counts only for the text inside it. Images, video, and file formatting don’t use your allowance.
No. Lens only processes what changed. Say you have a 500-article help center and edit 10 articles this week. On the next sync, Lens checks your help center for changes and processes those 10 articles, not all 500.
Upgrade to a larger plan or contact us to agree to a higher limit. We never charge you automatically for going over.
An interaction is one request to Lens and its response. Every request through any channel counts, whether it comes from your team, your customers, your partners, or AI agents. A request doesn’t have to be a question. It can be a search, a lookup, or a call for specific content.
A customer asks the widget in your help center, “How do I set up SSO?” = 1 interaction.
They follow up with “What about Okta?” = 1 more interaction.
Your support team’s AI assistant pulls troubleshooting steps from Lens through MCP = 1 interaction.
Your product calls the API to show the latest setup guide inside your app = 1 interaction.
Your internal agent asks Lens to find every article that mentions a retired feature = 1 interaction.
Yes. When your customers ask the widget on your website, help center, or academy, each request counts as an interaction. Interactions count requests, not people, so you’re not charged per visitor or per user.
No. Seats are only for your team members who manage Lens.
Lens pauses new interactions until your allowance resets on the 1st. To keep going, upgrade to a larger plan or contact us to increase your limit. There are no surprise overage charges.
On Free, your public website and PDFs. On paid plans, any source Lens supports, including your help center, Academy, Google Drive, and S3. The number of source connections depends on your plan.
As current as your last sync. Lens automatically checks your sources, and paid plans sync more often. On any plan, you can sync a source on demand when something important changes.
Lens reads text, including image alt text on web pages. It doesn’t process video or audio today.
No. Academy and Lens are two products on the same platform. You can use either one or both. If you add Lens, your Academy can feed it as a source and host the Lens widget so learners can ask questions.
Not today. Conversational AI Learning quota runs separately from Lens.
Speak with our team to see how smarter learning can drive growth for your business.