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# Thought Industries

## Sitemaps
[XML Sitemap](https://www.thoughtindustries.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Content Authoring for Speed and Scale: Maximizing Modular Learning with Atomic Design](https://www.thoughtindustries.com/blog/content-authoring-for-speed-and-scale-maximizing-modular-learning-with-atomic-design/): This article is a practical how-to guide for making modular learning content, using atomic design principles, and expert advice from Emily Masterson and Eric Regnell from the Institute of Management Accountants (IMA), an organization that hosts more than five hundred courses across proprietary, third party, xAPI and SCORM content within Thought Industries.
- [The Silo Tax: What Fragmented Customer Education is Really Costing You](https://www.thoughtindustries.com/blog/the-silo-tax-fragmented-customer-education-is-costing-you/): Thought Industries’ CEO Irana Wasti recently sat down with Vicky Kennedy, CEO of Echtus to discuss how customer education is evolving in the AI era, making it critical for businesses to break down organizational silos to meet their strategic goals. 
- [Rethinking learning delivery in the era of “I’ll just ask AI”](https://www.thoughtindustries.com/blog/rethinking-learning-delivery-with-a-headless-lms/): AI has fundamentally changed the way customers find and consume product information and learning content, and is now impacting how and where companies deliver customer education. Our Senior Director, Solutions Marketing, Alicia Fontaine, sat down with Janice Lee, Director of Education Services Research at TSIA, to discuss where a headless LMS fits into the AI era, and how it can serve up personalized, contextual customer education that meets the user where they are. 
- [Beyond the Buzz: Why AI Matters for Customer Education](https://www.thoughtindustries.com/blog/beyond-the-buzz-why-ai-matters-for-customer-education/): AI is reshaping customer education from the ground up, changing not just how content is created but how, when, and where customers encounter it. Truth or hyperbole? Just how much of the AI talk is hype, and how much has the potential to make a genuine impact on the customer experience? Below, we take a look at five customer education “jobs” that AI makes easier. From how learning is designed and delivered, to how the internal teams better align themselves to customer outcomes, these are the AI capabilities you’ll want to prioritize.
- [Seven Customer-Centric Capabilities for the AI-ready Academy](https://www.thoughtindustries.com/blog/seven-customer-centric-capabilities-for-the-ai-ready-academy/): AI is frequently framed as a productivity play, a way for internal teams to move faster and do more with less. Less often do we examine what AI can do for the people who are critical to the success of your business: your customers. When customer education teams use AI to improve the learning experience, it does lighten their own workload. But more importantly, it changes how customers discover, consume, and apply what they learn.
- [AI Feature Adoption: How Customer Education Teams Keep Pace with Product Innovation](https://www.thoughtindustries.com/blog/customer_learning-promotes_ai_feature_adoption/): We asked customer education leaders at two rapidly growing software companies with AI-driven products how they keep up with product innovation. They shared two approaches to increasing product adoption that are rooted in learning practice, certification and targeted intervention, as well as a way to track AI product adoption separately.
- [Accelerate Product Adoption with Targeted Learning](https://www.thoughtindustries.com/blog/accelerate-product-adoption-with-targeted-learning/): A strong customer education program is grounded in clear business objectives, such as product adoption, and we love watching how some of our customers use our platform to put this into action. In a recent Thought Industries webinar, Adoption Accelerator: How Ironclad Guides Customer Outcomes with Prescriptive Learning, we sat down with Bill Kelleher, Senior Manager of Learning Experience Design & Documentation at Ironclad, to discuss how his team responds to one clear customer demand: “Just tell us what to do!”
- [How AI is Changing the Way Customers Learn and Discover Education Content](https://www.thoughtindustries.com/blog/how-ai-is-changing-the-way-customers-learn-and-discover-education-content/): Customer education teams face mounting pressure to prove their impact on business growth. The courses, content, and experiences they create are expected to drive product adoption, increase retention, and reduce time-to-value for their users. However, the traditional approach to customer education delivered via an LMS may struggle to achieve these goals in light of recent changes in user behavior. Customers now want immediate solutions to their product questions, and traditional learning models force them to interrupt their workflows to search for help.
- [Why Conversational AI is the Future of Customer Learning](https://www.thoughtindustries.com/blog/why-conversational-ai-is-the-future-of-customer-learning/): For customer education leaders, this makes digital learning content more accessible to customers. Users do not need to understand your internal jargon or product architecture to get help; they only need to know what they are trying to achieve.
- [Omnichannel Learning for Customer Education](https://www.thoughtindustries.com/blog/omnichannel-learning-for-customer-education/): When customers need answers to questions about your product, where do they go? Odds are, they consult search engines, ask artificial intelligence chatbots, and refer to colleagues in Slack. If your customer education content lives exclusively in a standalone academy, you miss critical moments of discovery and engagement.
- [The Learning & Intelligence℠ Era Starts Now: Thought Industries Unveils AI Wave](https://www.thoughtindustries.com/blog/thought-industries-unveils-ai-wave/): Boston, MA – April 22nd, 2026 - Thought Industries introduces Omnichannel Learning and Conversational AI Learning to deliver the right answer, the right next step, in the right moment to power customer growth.
- [Conquering Organizational Silos with Customer Education](https://www.thoughtindustries.com/blog/conquering-organizational-silos-with-customer-education/): The possibilities for customer learning don’t end with customers. Companies with mature customer education programs, the ones who have made customer education a true growth engine for the business, use their learning content to reach employees, partners, prospective customers, and even LLMs. 
- [Resolving the Customer Education Measurement Dilemma](https://www.thoughtindustries.com/blog/resolving-the-measurement-dilemma-in-customer-education/): Are your training programs actually driving customer renewals? As a customer education leader, you know that relevant learning is the key to influencing customer behavior. Yet, personalized delivery is only as valuable as your ability to connect it to product adoption, customer retention, and revenue growth.
- [Tackling the Relevance Roadblock in Customer Education](https://www.thoughtindustries.com/blog/tackling-the-relevance-roadblock-in-customer-education/): Customer education should never exist in a silo. Visit other functional teams to share your program's accomplishments and goals. Identify new opportunities for collaboration.
- [Overcoming the Capacity Crunch in Customer Learning](https://www.thoughtindustries.com/blog/overcoming-the-customer-learning-capacity-crunch/): Customer learning is a proven driver of product adoption, retention, and revenue expansion. However, as your customer base grows, so does the demand for effective training. Every new customer requires more time from your team, and keeping educational materials current quickly becomes its own full-time job.
- [The 8 Components of a Mature Customer Learning Program](https://www.thoughtindustries.com/blog/the-8-components-of-a-mature-customer-learning-program/): Building an exceptional customer learning program doesn’t come naturally to many organizations. Learning teams often find themselves challenged to “make do with less” while driving innovation and serving as evangelists for the value of education… all without a tried-and-true roadmap for success.
- [Onboarding Isn’t Enough: Turn Customer Learning Into a Growth Engine](https://www.thoughtindustries.com/blog/onboarding-isnt-enough-turn-customer-learning-into-a-growth-engine/): While onboarding is often viewed as the start (and sometimes even the finish line) for customer education, it is just one milestone in a much broader customer learning strategy. To the experienced customer education leader, onboarding is a moment in a journey that begins before purchase and continues long beyond. 
- [Show Me the Money: Turning Customer Training into a Revenue Driver](https://www.thoughtindustries.com/blog/show-me-the-money-turning-customer-training-into-a-revenue-driver-blog/): For education teams, passion isn’t enough. If you can’t show how training drives revenue or retention, it’s hard to be taken seriously as anything more than a cost center. 
- [Education Without Segmentation Is Strategy Without ROI](https://www.thoughtindustries.com/blog/education-without-segmentation-is-strategy-without-roi/): Does your academy feel like a well-stocked library with no clear way to measure outcomes? While a central hub of education content is a great start, without segmentation it’s nearly impossible to know what’s working.
- [4 Mindsets of High-Performing Customer Education Leaders](https://www.thoughtindustries.com/blog/4-mindsets-of-high-performing-customer-education-leaders/): We know - and so do you - that education is a huge driver of customer retention and product adoption. But, more often than not, scaling the education function in a business is easier said than done. We turned to the leaders of innovative customer education programs for insight into the mindsets that make them successful. They shared the vision, intentional design, focus on outcomes, and the alignment to business objectives that have empowered them to create high-performing customer learning.
- [Women’s History Month: Q&A with Irana Wasti](https://www.thoughtindustries.com/blog/womens-history-month-qa-with-irana-wasti/): We have come a long way, and we still have work to do. McKinsey reports women make up 29 percent of C-suite roles, and that number did not change since 2024.
- [How Gong Turned Customer Education Into a Product Adoption and Growth Engine](https://www.thoughtindustries.com/blog/drive-adoption-deliver-outcomes-why-customer-education-is-a-growth-lever-for-gong-blog/): Over the past five years, Gong’s Customer Education program has evolved from an initiative built to get valuable content in front of users faster into a true lifecycle growth engine. Today, education powers onboarding, drives adoption, supports enterprise rollouts and helps teams get ahead of renewal risk. 
- [Learning & Intelligence: A New Chapter for Thought Industries](https://www.thoughtindustries.com/blog/learning-intelligence-a-new-chapter-for-thought-industries/): When I joined Thought Industries in October, I spent my first weeks doing what I believe every new CEO should do: listening.
- [Thought Industries Unveils New Learning & Intelligence Vision Expanding Leadership Team with Chief Product and Strategy Officers](https://www.thoughtindustries.com/blog/thought-industries-unveils-new-learning-intelligence-vision-expanding-leadership-team-with-chief-product-and-strategy-officers/): Strategic Appointments Follow CEO Arrival as Company Leads Innovation in AI-first Learning & Intelligence Platform
- [2025 Roundup: Advice from Customer Education Leaders in 2026](https://www.thoughtindustries.com/blog/2025-roundup-advice-from-customer-education-leaders-in-2026/): 2025 is wrapping up, but we’re still excited and full of  inspiration from the stand-out advice shared by customer education leaders this year.
- [Beyond the Build: Where Product Potential Meets Customer Reality](https://www.thoughtindustries.com/blog/beyond-the-build-where-product-potential-meets-customer-reality/): A brilliant product loaded with powerful features is only half the story. If customers struggle to use it, its potential remains locked away, and your business growth stalls. True success isn't measured by what your product can do, but by what customers actually do with it. When people integrate your tool into their daily work, mastering its features and relying on it for results, you create a foundation for sustainable growth. The most direct path to this level of engagement is a robust customer education program.
- [A New Chapter Begins: CEO Irana Wasti’s Vision for Thought Industries](https://www.thoughtindustries.com/blog/a-new-chapter-begins-ceo-irana-wastis-vision-for-thought-industries/): Today marks the start of an exciting new chapter for me and for Thought Industries. I am thrilled to join this incredible team as CEO and lead the company into its next phase of growth and innovation.
- [Thought Industries Appoints Irana Wasti as CEO to Lead the Company’s Next Chapter in AI-Powered Customer Learning and Experience](https://www.thoughtindustries.com/blog/thought-industries-appoints-irana-wasti-as-ceo-to-lead-the-companys-next-chapter-in-ai-powered-customer-learning-and-experience/): Boston, MA – October 23rd, 2025 - Thought Industries, a leading customer learning and engagement platform, today announced the appointment of Irana Wasti as its new Chief Executive Officer (CEO) and member of the Board.  Wasti succeeds Robin Wadsworth, who led the company through a period of transformational growth and innovation and will continue to support Thought Industries as a strategic advisor.
- [How to Improve Net Revenue Retention with the Know, Show, Grow Framework](https://www.thoughtindustries.com/blog/how-to-improve-net-revenue-retention-with-the-know-show-grow-framework/): If you’re responsible for the core KPIs of any business function today, you’ve probably noticed a shift: growth is no longer just about chasing new logos. With budgets tightening and competition heating up, the real story is happening with the customers you already have. In fact, according to McKinsey Research, 80% of the value creation achieved by successful growth companies comes from the core business, generating new revenue from existing customers.1
- [Redefining Retention and Revenue with Agentic AI](https://www.thoughtindustries.com/blog/redefining-retention-and-revenue-with-agentic-ai/): Gartner predicts that by 2028, at least 15% of day-to-day work decisions will be made autonomously through agentic AI, and 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024.
- [Stop Flying Blind: See What Your Customers Value in Real Time](https://www.thoughtindustries.com/blog/stop-flying-blind-see-what-your-customers-value-in-real-time/): As an organization, we’ve faced the same tough questions every leader has: How do we prove we’re delivering real value - not just promising it? How do we stay tuned to what truly matters to customers - not just what we hope they care about? And how do we do it before competitors beat us to the punch?
- [Guiding Customers to Value Through Customer Education](https://www.thoughtindustries.com/blog/guiding-customers-to-value-through-customer-education/): Getting customers to value goes beyond using your products. Value realization is a journey, with multiple milestones along the way where customers need the right information to progress further and achieve their goals. Businesses may address this process in a variety of ways, from having sales representatives train customers on hardware, to assigning customer success managers to onboard them in use of software; from live, in-person training, to on-demand courses delivered through a learning management system (LMS).
- [Customer Education – the Fastest Path to Value Realization](https://www.thoughtindustries.com/blog/customer-education-the-fastest-path-to-value-realization/): When I think about education, I ask myself, “What is the customer’s desired business outcome?”
- [Your Customers Are Sending Signals – Are You Listening in Time?](https://www.thoughtindustries.com/blog/your-customers-are-sending-signals-are-you-listening-in-time/): To identify your best customers, start by thinking in terms of partnership — not just transactions. This means shifting from a vendor/customer mindset to one rooted in collaboration and shared goals. Your best customers are those whose vision aligns with yours, who drive initiatives forward, share market insights, and actively contribute to mutual success. When you analyze your customer base through this lens, you'll often find these are the same segments that consistently realize the most value and drive the greatest revenue, retention, and expansion.
- [Enterprise Learning Management System: Driving Customer Lifetime Value at Scale](https://www.thoughtindustries.com/blog/enterprise-learning-management-system/): This is where an enterprise learning management system (LMS) becomes essential. Unlike traditional platforms, an enterprise LMS is purpose-built for scalable training, supporting massive user bases, diverse audiences, and deep, seamless integrations with existing business systems.
- [Why Knowing Your Best Customer Can Make or Break Your CX Strategy](https://www.thoughtindustries.com/blog/best-customer-cx-strategy/): If I asked you who your best customer is, would you have an immediate answer? Would your team agree?
- [Speaking Their Language: How dbt Labs Proves the ROI of Customer Education](https://www.thoughtindustries.com/blog/speaking-their-language-how-dbt-labs-proves-the-roi-of-customer-education/): At dbt Labs, we’ve always known our training programs make a difference—for our users and our business. But like many customer education teams, we faced a familiar challenge: how do you actually prove it?
- [Customer Education Examples to Ensure Product Adoption](https://www.thoughtindustries.com/blog/customer-education-examples-to-ensure-product-adoption/): That’s why we’re diving into customer education examples that drive real results in this guide. Whether you're launching a customer education initiative or refining an existing customer education program, this post will give you actionable—and profitable—ideas. 
- [What to look for in Partner Education Platforms to maximize your network performance](https://www.thoughtindustries.com/blog/partner-education-platforms/): This is why partner education platforms are critical. With the right learning platform, you can align partner training programs with your business goals, deliver tailored training material, and track real outcomes. 
- [5 Best User Onboarding Tools for SaaS Companies](https://www.thoughtindustries.com/blog/onboarding-tools-for-saas-companies/): Onboarding is easy to overlook, especially after drawn-out sales processes. But in reality, it is a strategic engine for success, and poor onboarding can fast-track you to failure. According to Forbes, 34% of companies that regretted a software purchase thought issues in onboarding prevented a successful implementation.
- [Customer Training Solutions and How-Tos Specific for B2B](https://www.thoughtindustries.com/blog/b2b-customer-training-solutions/): These stats are especially important in an environment in which overall customer experience is declining. To engage and retain customers, B2B companies need structured B2B customer training solutions, not just support documentation or similar resolutions.
- [How to Use SaaS Customer Education Tools to Scale Product Adoption](https://www.thoughtindustries.com/blog/saas-customer-education-tools/): Below, we’ll break down how to leverage SaaS customer education tools to fuel growth, drive adoption, and maximize user value—boosting your bottom line in the process.
- [SaaS Customer Education: How to Use It to Drive Retention](https://www.thoughtindustries.com/blog/customer-education-saas/): Customer retention is important in every industry, especially in the dynamic world of Software-as-a-Service (SaaS). Imagine this: Keeping your current customers engaged and satisfied is not only smart but also significantly more cost-effective than chasing after new ones. 
- [What Is a Customer Education Program? And How to Build the Best Solution](https://www.thoughtindustries.com/blog/customer-education-program/): Customer satisfaction is the key to retention and long-term value, and an educated customer is a happy one. According to Forbes, customer education programs can improve retention by over 7% and lead to revenue growth of 25% to 95%.
- [Top 7 Customer Education Best Practices](https://www.thoughtindustries.com/blog/customer-education-best-practices/): Looking to make a real impact on your learners with the top customer education best practices? Whether you want to educate customers efficiently or refine existing strategies, you’ll find actionable insights for successful customer education programs here.
- [2025 Fosway 9-Grid™ distinguishes Thought Industries as a Strategic Challenger for Learning Systems](https://www.thoughtindustries.com/blog/2025-fosway-9-grid-distinguishes-thought-industries-as-strategic-challenger-for-learning-systems/): Boston —  27 February 2025 — Thought Industries, the leading platform for customer, partner and professional training, today announced it has been recognized as a Strategic Challenger in Fosway’s 9-Grid™ for 2025 Learning Systems.
- [Thought Industries and Enable Education Announce Strategic Partnership to Transform L&D Solutions](https://www.thoughtindustries.com/blog/thought-industries-enable-education-announce-strategic-partnership/): Boston, MA - February 25, 2025 - Thought Industries, the leading learning platform for customer, partner and professional training, and Enable Education, a premier learning design consultancy, are excited to announce a new strategic partnership aimed at revolutionizing how organizations approach learning and development (L&D). This partnership will combine the Thought Industries’ best-in-class technology with Enable Education’s instructional design and web development expertise to help organizations with business-critical training needs deliver high-quality consolidated enterprise learning experiences.
- [Binge-Worthy Learning: How to Create Flexible Hybrid Experiences that Keep Learners Coming Back](https://www.thoughtindustries.com/blog/binge-worthy-learning-how-to-create-flexible-hybrid-experiences-that-keep-learners-coming-back/): Gone are the days of one-size-fits-all training. Gone are the rigid classroom courses that couldn’t keep up with the fast pace of today’s learners. The demands of your customers have shifted. Learners now expect control over their learning journeys. They want to access content when, where, and how it suits them. And organizations are racing to meet these demands, delivering dynamic, flexible, and engaging learning experiences. This is where hybrid learning takes center stage.
- [Integrity Advocate and Thought Industries Launch Powerful Training for Safety Associations](https://www.thoughtindustries.com/blog/integrity-advocate-and-thought-industries-launch-powerful-training-for-safety-associations/): Integrity Advocate and Thought Industries partner to deliver secure, mobile-friendly solutions for high-risk online training.
- [Thought Industries and OpenSesame Partner to Improve External & Internal Training](https://www.thoughtindustries.com/blog/thought-industries-and-opensesame-partner-to-improve-external-internal-training/): Boston, MA and Portland, OR – January 31, 2025 – Thought Industries, the leading platform for external training, and OpenSesame, the global marketplace for on-demand training courses, today announced their strategic partnership. As businesses continue to face an ever-evolving landscape, the demand for high-impact learning has never been greater. By leveraging Thought Industries alongside OpenSesame's course content, organizations can build an impactful learning ecosystem that spans the unique training needs of multiple audiences.
- [Hat Trick! Thought Industries Named #1 Customer Training System 3 Years Running](https://www.thoughtindustries.com/blog/hat-trick-thought-industries-named-1-customer-training-system-3-years-running/): “For learning solutions, if you’re seeking the Rolls Royce of UI/UX, there is only one vendor”
- [How to Calculate the ROI of a Customer Training LMS](https://www.thoughtindustries.com/blog/lms-roi/): The learning management system (LMS) you use to train your customers is a pivotal part of your business. That’s because a customer who doesn’t understand your products and services is a customer who may soon be contributing to your churn numbers.
- [6 Strategies for Effective LMS Implementation](https://www.thoughtindustries.com/blog/lms-strategy/): A defined learning management system (LMS) strategy is essential for any organization to maximize its return on investment (ROI) and boost learner engagement. However, to be effective over the long term, the implementation of the LMS must align with organizational goals, support the company’s training needs, and drive measurable results.
- [LMS Implementation: A 6 Step Plan for Success](https://www.thoughtindustries.com/blog/lms-implementation/): Learning management systems (LMS) are platforms where companies host, deliver, and optimize their training and education offerings for various target audiences. They play a key role in ensuring everyone who needs training gets it, but yours needs to be implemented successfully to deliver on its promises.
- [LMS Development Guide: From Idea to Release](https://www.thoughtindustries.com/blog/lms-development/): Learning management systems (LMS or LM systems) are how forward-thinking businesses meet and exceed their educational needs. They streamline training and awareness programs for clientele and other stakeholders, optimizing sales, retention, customer support, and overall operations and analytics.
- [LMS Pricing: What You Need to Know Before Signing On](https://www.thoughtindustries.com/blog/lms-pricing/): Most people find picking the right learning management system (LMS) intimidating, especially when LMS pricing can vary so widely. But while prices play a role, you should get a full picture of what’s included before committing.
- [LMS Integrations: What They Are and Why You Need Them](https://www.thoughtindustries.com/blog/lms-integration/): It’s all too common: every task you need to do requires a different system or tool.
- [Top 6 Benefits of Customer Retention from External Learning](https://www.thoughtindustries.com/blog/benefits-of-customer-retention/): It’s not exactly a novel insight: We’ve known about the many benefits of customer retention for decades now. Reaching new customers is important, but never at the expense of your existing customer base. Even a 5% increase in customer retention rates can boost profitability by 25% or more.
- [Customer Retention Model: What Are They And How to Use Them](https://www.thoughtindustries.com/blog/customer-retention-model/): Did you know that acquiring a new customer can cost up to five times or more than retaining an existing one? You cannot achieve sustainable growth without customer retention. By consistently monitoring and improving your retention efforts, your company can reduce overall costs while cultivating long-term loyalty.
- [7 Ways to Improve Customer Retention in Your External Learning Program](https://www.thoughtindustries.com/blog/improve-customer-retention/): Customer education (CE) is essential to customer experience (CX) and efforts to improve customer retention. A recent Forrester study on loyalty and learning found that customer education increased product adoption by 79%, decreased sales cycles by 72%, and lowered support costs by 63%.
- [The Hackett Group Announces Joint Employee Learning Award  ](https://www.thoughtindustries.com/blog/the-hackett-group-announces-joint-employee-learning-award/): bp earns recognition for Best Certification Program Improving Employee Retention and Promotion Rates in partnership with The Hackett Group and Thought Industries
- [5 Highlights From Cognition24 You Can’t Afford to Miss](https://www.thoughtindustries.com/blog/5-highlights-from-cognition24-you-cant-afford-to-miss/): Business growth. Delighting customers. Scaling without sacrificing. These are just a couple of the key themes we heard at our flagship event, Cognition24. 
- [Thought Industries’ Cognition24 Event Spotlights Excellence in Learning Technology with Prestigious Awards and Industry Insights](https://www.thoughtindustries.com/blog/thought-industries-cognition24-event-spotlights-excellence-in-learning-technology-with-prestigious-awards-and-industry-insights/): Cognition24 Celebrates Learning Technology Advancements and Honors Top Achievers with Esteemed Awards
- [A Customizable LMS: When to Know You Need One](https://www.thoughtindustries.com/blog/customizable-lms/): If your goal remains growth, then educating your audience on how to get the most out of your product or service becomes essential. Without effective customer education, you may struggle to increase user adoption, engagement, and loyalty. 
- [A Scalable LMS: Everything You Need to Grow Your Business](https://www.thoughtindustries.com/blog/scalable-lms/): An effective learning management system (LMS) can help learning providers streamline their training and educational needs to reach rapidly growing user bases without compromising quality. 
- [Benefits of Instructor-Led Training With Solutions to Be Successful](https://www.thoughtindustries.com/blog/benefits-of-instructor-led-training/): Taking education and training seriously helps companies attract and retain the best customers, clientele, and partners. In fact, according to Forbes, learning and development are now key competitive differentiators for businesses in every industry.
- [What Is Instructor-Led Training?](https://www.thoughtindustries.com/blog/instructor-led-training/): Remote learning may have radically changed how the world approaches education, but instructor-led training (ILT) remains one of the most effective training methods at play today. 
- [What is a Headless LMS and Why Do You Need One?](https://www.thoughtindustries.com/blog/headless-lms/): Your learning management system (LMS) provides structure to your training and education, facilitating effective delivery and more engaged participants. Perhaps the training remains your priority, it generates a more loyal and active customer base, or you leverage a learning platform to help onboard new employees.
- [How And When To Use ILT Vs. vILT Training Methods](https://www.thoughtindustries.com/blog/ilt-and-vilt/): If your company already prioritizes customer education, odds are good you’re familiar with both in-person instructor-led training (ILT) and virtual instructor-led training (vILT). Both have pros and cons, so how should you choose between them?
- [How to Build an Effective Customer Education Strategy](https://www.thoughtindustries.com/blog/customer-education-strategy/): Your team probably spends a large amount of time devising strategies related to product research, marketing, customer service, and more. But what about customer education? If this is lacking, you’re missing out on a valuable opportunity to engage your customers.
- [3 Benefits of Customer Education](https://www.thoughtindustries.com/blog/benefits-of-customer-education/): A common trap among business leaders everywhere is assuming their customers already know everything about their product or service. But without the day-in, day-out effort you spend, they may not be aware of all the features, benefits, and best practices that enable them to maximize the value of your offerings. This knowledge gap can lead to frustration, underutilization, and dissatisfaction.
- [What Is Customer Education?](https://www.thoughtindustries.com/blog/customer-education/): Customer education—onboarding and engaging customers via informational content about your product—is vital in modern business. In fact, customer education (also called customer training) drives significant results. 
- [Top 5 Sessions You Won’t Want to Miss at Cognition24](https://www.thoughtindustries.com/blog/top-5-sessions-you-wont-want-to-miss-at-cognition24/): Cognition24 is almost upon us and is your opportunity to hear from the learning industry’s top innovators who’ll be sharing their insights and trends that are shaping the future.  
- [Tech Innovators and Thought Leaders to Drive the Conversation at Cognition24](https://www.thoughtindustries.com/blog/thought-leaders-to-drive-conversation-at-cognition24/): Industry Experts to Unveil Insights on Product Adoption, Retention, and Revenue Growth at Thought Industries' Annual Learning Technology Conference
- [Boosting Revenue and Retention: How 4 Innovative Companies Built Lasting Customer Relationships](https://www.thoughtindustries.com/blog/boosting-revenue-and-retention-how-4-innovative-companies-built-lasting-customer-relationships/): Building a strong, long-lasting customer base is the key to driving business growth. Let’s face it, acquiring new customers is expensive while keeping existing ones is significantly more cost-effective and contributes to long-term profitability. By fostering strong customer relationships, organizations will create an environment where customers become brand advocates, generating referrals and positive word-of-mouth. It’s a win-win as happy customers means an increase in revenue and retention.
- [The Power of Cross-Functional Collaboration in Learning](https://www.thoughtindustries.com/blog/the-power-of-cross-functional-collaboration-in-learning/): Building strong customer advocacy hinges on consistently positive interactions throughout the entire customer journey. This includes customer training, where each interaction - from sales through renewal and beyond - shapes a customer's perception of your product and brand.
- [Powering Growth: How MongoDB, Educate 360 and Sales Gravy achieved scalable and flexible digital learning](https://www.thoughtindustries.com/blog/powering-growth-how-mongodb-educate-360-and-sales-gravy-achieved-scalable-and-flexible-digital-learning/): When it comes to the world of online learning, standing out from the crowd requires more than just quality content. It demands a platform that can adapt, expand and grow your learning experiences. This is where scalable and flexibility digital learning capabilities become game changers.
- [Spotlight on Celonis Academy: Building Impactful Training Experiences for 220k Learners Across 200 Regions](https://www.thoughtindustries.com/blog/spotlight-on-celonis-academy-building-impactful-training-experiences-for-220k-learners-across-200-regions/): Whether you’re a customer looking to achieve success in your role with our process mining software, a Celonaut — which is what we call each of our 3,000 employees, one of our 250 consulting or technical partners, or a student accessing training content — if you want to learn about Celonis, eventually you will end up on the Celonis Academy. As a result, the Academy is responsible for delivering a myriad of training options to a wide variety of unique audiences. You could say it has to wear a lot of hats. 
- [Key Components of a LMS For External Learning](https://www.thoughtindustries.com/blog/components-of-learning-management-system-for-external-learning-2/): Education and learning are essential to building a company that’s the best version of itself. As reported in WSJ, companies with strong learning cultures are 2.6x more likely to exceed financial targets, 7.2x more likely to retain workers, and 4.1x more likely to adapt well to turbulent times. How can you unlock these possibilities for your company? 
- [Considering an External LMS Vendor? Here Are 10 Questions to Ask Before Getting Started](https://www.thoughtindustries.com/blog/lms-vendor-2/): Is your organization considering adopting a new learning management system (LMS)? There are many factors to consider when choosing an external LMS, from your operations and efficiency needs to the functions it can provide and even how much it will cost.
- [The Power of AI in the Future of Online Learning](https://www.thoughtindustries.com/blog/the-power-of-ai-in-the-future-of-online-learning/): When it comes to AI in online learning, the power is self-evident:
- [Train to Retain: Reduce Customer Churn with Effective Training](https://www.thoughtindustries.com/blog/train-to-retain-reduce-customer-churn-with-effective-training/): But here’s the key. The best organizations don’t just focus on their own bottom line but also help their customers succeed. It’s time to invest in developing a quality training experience to increase retention and reduce customer churn.
- [The “Netflix” of Online Learning: A Guide to Creating Engaging, On-Demand Courses](https://www.thoughtindustries.com/blog/the-netflix-of-online-learning-a-guide-to-creating-engaging-on-demand-courses/): Gone are the days of one-size-fits-all training or rigid classroom-style courses. This outdated model of education just doesn't keep up with the demand for developing a highly knowledgeable customer base.
- [The Future of LMS Technology: How Headless is Disrupting the Industry](https://www.thoughtindustries.com/blog/the-future-of-lms-how-headless-technology-is-disrupting-the-industry/): Another advantage of headless LMS technology is the ability to integrate with other platforms and improve reliability and performance.
- [LXP vs LMS: What’s The Difference? And Why That is The Wrong Question to Ask](https://www.thoughtindustries.com/blog/lxp-vs-lms/): Evolving company needs have created new features, platforms, and market opportunities. With today’s ever-growing need to educate customers, partners, and employees, companies need to get up to speed on the platforms available. Recently, I've had the same question come up time and again in conversations across the learning industry: 
- [ILT vs vILT: How to Execute a Smooth Transition From One to the Other](https://www.thoughtindustries.com/blog/ilt-to-vilt-how-to-execute-your-transition-smoothly/): Even post-pandemic, many enterprises will continue to shift from ILT to vILT. Here’s an expert view on how to get this shift right.
- [How to Measure the ROI of Customer Training to Secure (or Increase) Buy-In](https://www.thoughtindustries.com/blog/customer-training-roi/): If you’re looking to boost influence or budget for your program, our webinar on proving ROI of customer education was a can’t-miss! 
- [How to Choose The Right LMS For External Training and Education](https://www.thoughtindustries.com/blog/external-lms/): In a sea of hundreds of LMSs, how do you find the perfect LMS for your external training? Here are the 5 LMS selection steps that don’t take forever and will get the right fit.
- [Digital, Seamless Solutions for Building Member Engagement](https://www.thoughtindustries.com/blog/member-engagement-solution/): It’s more difficult than ever for member associations to deliver value to existing members, build member engagement, and attract and retain new membership. In order to stay competitive and relevant, providing scalable online training is now an essential focus. 72% of people cite continuing education, professional certification, and learning new professional skills as the top reasons to join an association. Neglecting the quality of your training solution will therefore all but guarantee loss of membership. 
- [Top 4 Powerful Ways to Improve Customer Training With a Salesforce LMS Integration](https://www.thoughtindustries.com/blog/salesforce-lms-integration/): By integrating your LMS with Salesforce, you open up new ways for your entire company to embrace the power of customer training.
- [Thought Industries to Showcase the Power of External Learning at Learning Technologies 2024](https://www.thoughtindustries.com/blog/thought-industries-to-showcase-the-power-of-external-learning-at-learning-technologies-2024/): Sponsorship showcases Thought Industries’ 10 years of experience helping customer, partner, and professional training organisations grow and scale
- [Customer Spotlight: Exterro’s Sarah Hargreaves on Migrating 5k+ Learners to Thought Industries in 90 Days](https://www.thoughtindustries.com/blog/customer-spotlight-exterros-sarah-hargreaves-on-migrating-5k-learners-to-thought-industries-in-90-days/): A leading software provider for data risk management, Exterro serves a global community of customers and partners. This includes enterprise grade, blue chip companies in the law enforcement, banking, pharmaceutical, and legal industries. These companies rely on Exterro’s services to keep their critical data secure. 
- [5 Elements of a Profitable Professional Training Business](https://www.thoughtindustries.com/blog/5-successful-strategies-for-a-profitable-professional-training-business/): Finding the right strategy for a profitable professional training business hinges on so many factors. Your overall business model needs to suit your market and long-term goals, your learner experience needs to be top-notch, the technology you use as the foundation of your program has to work for you (not against you)... and so much more.
- [Thought Industries’ Continued EMEA Growth and Momentum Recognized by 2024 Fosway 9-Grid™](https://www.thoughtindustries.com/blog/thought-industries-recognized-by-2024-fosway-9-grid/): The Need For Extended Enterprise Learning Solutions in EMEA Continues to Grow as Companies Seek New Ways to Retain Customers and Diversify Revenue
- [Thought Industries Promotes Robin Wadsworth to CEO, Succeeding Co-founder Barry Kelly](https://www.thoughtindustries.com/blog/thought-industries-promotes-robin-wadsworth-to-ceo/): Currently Serving as President, Wadsworth Brings Over 30 years’ Experience in SaaS Leadership; Kelly moves to Role of Founder / Board Member
- [Defining Digital Excellence for Training Businesses in 2024](https://www.thoughtindustries.com/blog/defining-digital-excellence-for-training-businesses-in-2024/): Digital transformation can be challenging for training businesses, especially as we enter 2024. According to recent research at Thought Industries, 29% of training organizations are struggling with too many competing tech platforms, and 28% say they are lacking critical technology that can deliver on key priorities. 
- [An Introduction to Headless LMS](https://www.thoughtindustries.com/blog/an-introduction-to-headless-lms/): Enter: The headless LMS.
- [Identifying Upcoming Customer Education Revolutions for 2024](https://www.thoughtindustries.com/blog/identifying-upcoming-customer-education-revolutions-for-2024/): As co-host of the CELab podcast, I can’t get enough of chatting about Customer Education - especially when it comes to new innovations in the space. As we get ready for another turn around the sun, I recently sat down with Paul Merrylees, VP Product Marketing and Content at Thought Industries for a cozy fireside chat. 
- [Thought Industries Named #1 Global Learning System for Second Consecutive Year](https://www.thoughtindustries.com/blog/thought-industries-named-1-global-learning-system-for-second-consecutive-year/): The Company Was Also Recognized as the #1 Customer Training Platform for the Third Year Running.
- [Higher Profit, Deeper Value: Charles River Development’s Strategic Training Pricing Model](https://www.thoughtindustries.com/blog/higher-profit-deeper-value-charles-river-developments-strategic-training-pricing-model/): Here's how we developed our training pricing model at Charles River Development.

## Pages
- [Platform](https://www.thoughtindustries.com/platform/)
- [Integrations](https://www.thoughtindustries.com/platform/integrations/)
- [Conversational AI learning](https://www.thoughtindustries.com/platform/ai/conversational-ai-learning/)
- [AEO](https://www.thoughtindustries.com/platform/ai/aeo/)
- [Academy showcase](https://www.thoughtindustries.com/resources/academy-showcase/)
- [Claude Plugin](https://www.thoughtindustries.com/platform/ai/claude-plugin/)
- [Starter Plan](https://www.thoughtindustries.com/starter-plan/)
- [Pricing](https://www.thoughtindustries.com/pricing/): Choose the tier that fits your goals — AI capabilities come standard.
- [AI Products](https://www.thoughtindustries.com/platform/ai/)
- [Home New](https://www.thoughtindustries.com/)
- [Customer Learning Maturity Model Self Assessment](https://www.thoughtindustries.com/resources/customer-learning-maturity-model-self-assessment/)
- [Demo Center](https://www.thoughtindustries.com/platform/demo-center/)
- [Unwrapping Customer Value Holiday Calendar](https://www.thoughtindustries.com/unwrapping-customer-value-holiday-calendar/)
- [Customer Value Agent](https://www.thoughtindustries.com/cvagent/ccosignup/): const isSignInText = target.textContent.trim().toLowerCase() === 'sign in';
- [Learning For](https://www.thoughtindustries.com/platform/learning-for/)
- [Education as Marketing](https://www.thoughtindustries.com/platform/learning-for/education-as-marketing/)
- [Use Cases](https://www.thoughtindustries.com/use-cases/)
- [Professional Learning](https://www.thoughtindustries.com/platform/learning-for/professional-learning/)
- [Member Education](https://www.thoughtindustries.com/platform/learning-for/member-education/)
- [Employee Learning and Development](https://www.thoughtindustries.com/platform/learning-for/employee-learning-and-development/)
- [Partner Enablement](https://www.thoughtindustries.com/platform/learning-for/partner-enablement/)
- [Customer Training](https://www.thoughtindustries.com/platform/learning-for/customer-training/)
- [Services](https://www.thoughtindustries.com/platform/services/)
- [Certification](https://www.thoughtindustries.com/learning-platform/certification/)
- [Multi-tenancy](https://www.thoughtindustries.com/learning-platform/multi-tenancy/)
- [Instructor-led Training](https://www.thoughtindustries.com/learning-platform/instructor-led-training/)
- [Deliver](https://www.thoughtindustries.com/platform/deliver/)
- [Measure](https://www.thoughtindustries.com/platform/measure/)
- [Monetize](https://www.thoughtindustries.com/platform/monetize/)
- [ai](https://www.thoughtindustries.com/learning-platform/ai_old/)
- [Extensibility](https://www.thoughtindustries.com/learning-platform/extensibility/)
- [Site Customization](https://www.thoughtindustries.com/learning-platform/site-customization/)
- [Partners New](https://www.thoughtindustries.com/about-us/partners-new/)
- [Organizations & Associations](https://www.thoughtindustries.com/solutions/organizations-and-associations/)
- [Professional Continuing Education](https://www.thoughtindustries.com/solutions/continuing-education/)
- [Learner Engagement](https://www.thoughtindustries.com/learning-platform/learner-engagement/)
- [Create](https://www.thoughtindustries.com/platform/create/)
- [The Maturity Model for Customer Education and Learning by Thought Industries](https://www.thoughtindustries.com/guides/maturity-model-for-customer-learning/)
- [Essential Guide to Customer Training Online With Benefits, Tips and How-Tos](https://www.thoughtindustries.com/guides/essential-guide-to-customer-training/)
- [Complete Guide to Customer Onboarding With Steps, Examples, and Best Practices](https://www.thoughtindustries.com/guides/customer-onboarding/)
- [Leadership Team](https://www.thoughtindustries.com/about-us/leadership-team/)
- [Education Services](https://www.thoughtindustries.com/solutions/education-services/)
- [Growth Toolkit](https://www.thoughtindustries.com/growth-toolkit/)
- [The Thought Industries ROI Toolkit](https://www.thoughtindustries.com/ti-plus/roi-toolkit/)
- [TI Plus](https://www.thoughtindustries.com/ti-plus/)