Professional learning is education provided by businesses like training companies, consulting firms, publishers, and associations. These organizations are focused on educating, training, and certifying their professional learners, therefore helping learners excel at their profession or master a craft.
There are a number of ways online learning technology can help professional learning organizations become successful, profitable businesses. First, online learning simplifies the delivery of professional learning. By using a robust online learning technology, organizations can manage every aspect of their delivery system, from course creation and content authoring to eCommerce and reporting.
Other benefits of using online learning for professional learning include:
- Custom branded learning portals: Organizations can use online learning technology to manage visual themes, build pages, configure eCommerce, and customize the learner experience to match their brand.
- Creation of content, courses and learning paths within the platform: By leveraging web-based authoring tools, organizations can create highly-interactive online learning experiences that include webinars, learning pathways, articles, videos, certifications, and more.
- Monetization tools: Using monetization tools and commerce capabilities to their full advantage helps professional learning organization maximize revenue.
- Content licensing: Thought Industries created Panorama, a suite of platform features that allow organizations to license learning content to different groups of learners within their own, fully-branded portals or virtual classrooms. In the professional learning use case, Panorama can be used to distribute the same learning content to different clients or organizations. On the client side, the learning experience is branded and learners are only able to engage with peers at their organization.
- Track and delivery credits or CEUs: Award features within online learning technology enable professional learning organizations to deliver badges, certificates, and credits to learners. These features also allow for gamification and the implementation for leaderboards.
- Integrate seamlessly: Organizations using online learning technology can connect existing technology platforms — think CRM, marketing automation, engagement, etc. — to help those technologies communication with one another seamlessly.
Professional learning organizations can also use online learning technology to track things like sales, learner progress, course engagement, and more. These tracking and reporting tools help organizations gain insights into how their learners perform and how successful their training is.
To learn more about professional learning, visit the Thought Industries’ blog. To understand how the Thought Industries’ Learning Business Platform™ can help your organization streamline customer and client training, schedule a demo with a representative.
